Bright Start® Maternity Program

Here are some of the rewards you can get by calling Bright Start at 1-833-669-7672 (TTY 1-855-349-6281)

• $15 CARE Card reward for letting us know about your pregnancy within the first 12 weeks by completing a survey or assessment with a Bright Start associate.
• A breast pump at no cost

Those who enroll in Bright Start Incentives can also get:

• A $30 gift card for completing four prenatal visits by 26 weeks.
• A portable crib or car seat for completing eight prenatal appointments by 38 weeks.
• A $30 gift card for completing your postpartum appointment within 7 to 84 days after giving birth.

Additional rewards you can receive for staying healthy include:

• $25 CARE Card reward when you complete all six well-child visits before your child is 15 months old.
• $25 CARE Card reward when you complete a well-child visit for ages 3 – 20. 
• $35 CARE Card reward when you complete a lead screening at both 12 months and 24 months of age.
  • If screenings are not completed at 12 and 24 months, then complete one lead screening for children ages 24 to 72 months and receive $25 Care Card reward.*

* Reward applies to each completed screening. 

Important things to do before you leave the hospital:

• Enroll your baby in the AmeriHealth Caritas Delaware  health plan. Contact your Medicaid caseworker to complete enrollment for your baby.
• Set up health care checks for your baby.
  • Your baby should be seen by a health care provider three to five days after birth. The next health care check should be two to four weeks later. Check the Bright Start guide to find out more about:
    • Setting up provider visits for your baby
    • Keeping your baby’s vaccine (shots) up to date
    • Getting your baby tested for lead poisoning — even if your baby seems healthy.
• Call Women, Infants, and Children (WIC) — the supplemental nutrition program — to let them know you had your baby and sign up for the program. WIC can also help with breastfeeding.
• Set up a visit with your health care provider for your postpartum visit. It must be seven to 84 days after delivery to get the CARE Card rewards.

To order a breast pump just call our Bright Start team at 1-833-669-7672 (TTY 1-855-349-6281) 8 a.m. to 5 p.m., Monday through Friday.